questions about the best smartphone or tablet in 2013 were asked at the end of the previous quarter and the beginning of January – awarded answers and topic summaries can be considered as closed. At least until the fair in Barcelona – every year at the event prizes are handed organizer, or the GSMA, which ultimately end up “old nature”. Releases and presentations to be a harbinger of what awaits us in the coming quarters and even years. The latest news from Barcelona wrote often, now back to the topic summary and awarded the Global Mobile Awards.
List of winners is very long (available at this address), and due to the fact that the organizer has prepared a lot category. The vast majority do not devote attention. Not because they are not worth it – just for the average user (ie me) they are often true abstraction and are not attractive. Let’s therefore on consumer hardware backyard – are also awarded several prizes and worth a comment. On the one hand, to a large extent they fit into the often repeated in the opinion, on the other, proving that being appreciated by specialists does not necessarily go hand in hand with market success.
example is the prize for the best smartphone: it racked up HTC One model, for which this is not the first industry award. The device was praised from the premiere and live to see many positive reviews, often repeated, that the Taiwanese manufacturer should follow in this direction in the production of other devices (if graphic showing the successor model They are not fakes, this company actually did not intend to experiment and example in appearance issues put on the old solutions). And everything would be ok, if not for the fact that the smartphone has not sold out as she wanted this company. This was due to several factors (blame a producer who delivered the product late to market) and, ultimately, One smartphone has been dominated by Apple and Samsung’s flagship.
mention them specifically because One defeated in its domain, the iPhone 5s smartphones, the LG G2, Galaxy Note 3 and the Nokia Lumia 1020. While LG and Nokia were lost in the sales results (though also exposed them to a very high rating), whereas corporations Apple and Samsung have shown again that the hardware does not have to be the best, to sell like hotcakes. I’m not saying the fact that their flagship were poor – all five devices can be considered very good equipment. Simply pointing out that the success is not determined solely by the quality of the product.
The same applies to the next award-winning product – the Nokia Lumia 520 has been recognized as the best smartphone of the lower end products. It’s hard to argue with that, there is no shortage of convincing opinion that this smartphone in terms of performance and capabilities surpasses many more expensive phones. The equipment has a considerable success, best seen in the graphs presenting the market shares of WP handsets. Note, however, that the market share of Windows Phone platform are not large, and the Lumia 520 is dominated by a really limited plot. The smartphone sells well, but when confronted with the results of the sale of competitive hardware with Android simply loses.
Lumie able to dominate the “MinGW backyard”, but in the entire industry accounted margin. Nokia has delivered to the mobile business for the next quarters, and finally decided to get out of it – the Lumia 520 and other smartphones in this series will now cards in the hands of Microsoft. The accompanying handset opinion one of the best budget smartphones did not help – there were cheaper products, which undermined the position of the Finnish company and showed that the quality is just one of the components of success. We find out about this already in the second example.
cheaper Lumii problem was none too high a price. Other manufacturers have offered much cheaper equipment, and it allowed them to erode Nokia’s emerging markets. If a company is serious today about the success of the mobile sector, it will seek to market ever-cheaper smartphones. Proof premieres are even more smartphones with Firefox OS platform. Mozilla has announced smartphones for $ 25 and this movement may be of considerable importance for the future of the industry. Although the products of this type will leave a lot to be desired, it should be mentioned that manufacturers take steps Not only in the direction of total lower prices of equipment, but also improve their quality. Thus it can be found as a kind of golden mean. Example gave the Lumia 520, but the manufacturer for now this is not the advantage.
Another interesting theme is the prize for “most innovative equipment manufacturer.” He scooped her Korean player, but Samsung – title awarded by LG. I will not deny that it does not surprise me. Often pointed out in their texts that the LG finished last year a number of important steps and changed its image in the eyes of a large part of the media, experts and customers. Positively been rated their flagship model G2, good reviews also took home fifth-generation Nexus. At the end of the year, the company surprised us even cranked smartphone G Flex – initially thought it was the triumph of form over content, but changed my mind and this for several reasons.
One of them was the marketing and win the first phase of the “Battle of the curved phones,” which leads from Samsung, LG. The latter company is clearly a truth has lost and was not able to “sell” your idea. As a result, this simply disappeared in the depths of a very extensive range of Samsung. Local competitor played on a lot better – the Model G Flex is still loud and equipment is becoming more and more enthusiasts. This success (strong word, but also small victories count) and awarded the title in Barcelona, ??however, little change – LG has done in the past year a positive impression, but it was contributed to the mobile business. Model G2 was approved broad market, but did not translate into good sales results. Worse results have cause a stir among decision-makers and the company’s shareholders, because LG wants to fight for the third place among the largest manufacturers of smartphones … Writing shortly: innovation, it is not a guarantee of success.
equipment manufacturers can create a very strong advantages: an innovative, high-quality, cost-effective and visually attractive, but it does not give them a guarantee of success in the market. Perhaps that would be true even if all those features would be reflected in a single product. Sales results often do not go hand in hand simply the opinions of experts, testers and delights surfers. Both of these issues are governed by their own laws, and it is worth remembering, writing that something is a brick success. It is worth mentioning about the company Apple, which can transform delight in hard currency market. The iPad Air has been recognized as the best tablet last year (I will not go into it, and reward them belonged) and the corporation probably has this award. Even more, however, enjoys the fact that the sale of this was allocated accounts of the company and it’s about large sums. It’s much better reward.
Source of information: globalmobileawards.com
graphic Sources: gsma.com, Nokia, LG, HTC
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