New iPad called Air. Development direction Apple is "clear and ambitious" - TVN 24

October 22, 2013, 21:41

Photo: Reuters TV | Video: Reuters TV Apple presented the new iPad

Apple unveiled its new tablet. Air iPad is thinner, lighter and smaller than previous models. The company also announced the introduction of a new operating system that will be free for all Mac users.

The new software will be available for free to all Mac users and will work

Apple with record …

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also on older computers.

– upset the industry upside down, but that’s not what we want – said Tim Cook, Apple’s chief. – We want our users to have the latest software – explains.

Apple still beyond the reach of competition

presented in San Francisco iPad Air is about 20 percent thinner than previous generation models of tablet PCs. The cheapest version will cost $ 499. The new iPad will have to compete strongly with similar devices, which soon will be presented by Microsoft, Nokia and Amazon.com.

According to analysts, including because of the wide range of applications over the years, Apple still will not have to worry about competition. However, in the long term, investors expect the new innovative devices such as Apple unveiled the years.

– Our rivals are confused – Cook spoke about the competition. – Now they’re trying to make tablet computers and tablet computers. What is next? – Asked rhetorically and provided a presentation held at the direction of the development of Apple’s “clear and ambitious”. – Firmly believe in it and do not slow it down our innovation – he concluded.

Author: kk MTOM / Source: Reuters

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