Why Sony makes the PlayStation? - Newsweek Poland

Michael Pisarski

29-11-2013, last updated 29-11-2013 10:17

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source: Press Releases

Japanese company loses each sold copy PlayStation 4 even tens of dollars. And yet, this applies market success.

American firm IHS, dealing with, inter alia, an analysis of entering the market of electronic products, recently valued the cost of production of the new iPad Air from Apple and Sony PlayStation console 4 .

In the latter case, it turned out that the cost of its production reaches $ 381. While the console is sold for $ 399. Subtracting this amount from the margin of individual shops, a cash contribution in the same hardware design or ads can conclude that the group on each piece of PlayStation 4 just lost. And not for the first time. Seven years ago, the Sony PlayStation 3 has delivered to nearly $ 300, or nearly $ 1,000.

Anything cheaper than the competition

How did allow heads to the cost of production exceeded the final price of a product? Sony has no choice but to sell their product cheaply. At the same time as the PlayStation 4, debuted on the market for competitive device Microsoft – Xbox One. Customers buy rather just one console. A Xbox of hundred dollar more expensive, which gives Sony an advantage at the start. The company has to build rapidly as the largest base of consumers to receive wide support from developers. If the console does not skusi?oby a lot of people, the production of games on it would cease to be profitable. Publishers would give up creating titles for the PlayStation platform, which odstraszyliby more potential customers. Would create a vicious circle, which put a Sony product. The Japanese want to avoid that. They are aware of the fact that production costs will fall on the console earlier than its price, so for some time and it will go out on your own.

SMART INTERTEXT

press releases

Accountants Sony know what they are doing for another reason. In the end, the customer will buy the game, and the company gets the margin of each copy sold. What is the sum of? Statistical holder of the PlayStation 3, bought eight games. The average cost of each is $ 70, and although the height of the plot odpalanej Sony is a mystery, you can be certain that the Japanese company does not give a stretch. And on the game is not over. An additional controller or device by which the console can play more than just one person costs $ 60, although its production is valued only at 18 It’s as if the dealer housing dop?aca? sold to any facility, knowing that in this way will tempt customers and make them dependent on each other, and then, and so will work out a loss on monthly fees.

Manufacturers raise the price? See how much it cost to produce your phone « »

Sony has no choice but to sell their product cheaply. At the same time as the PlayStation 4, debuted on the market for competitive device Microsoft – Xbox One. Customers buy rather just one console.

Seven years ago, a similar scenario proved to be pretty good. PlayStation 3 went to 80 million customers, that is, more or less to as many as tempted to twin product Microsoft – Xbox 360 Equipment American giant was so much easier that debuted on the market a year earlier, catching up with him by Sony can therefore be considered a success. Microsoft itself began, moreover, lead to a similar policy. Producing the latest console from, Xbox One costs $ 471. The product is sold for 499

only pay for the apple of love

Otherwise its pricing policy vis Apple. The cost of producing the most expensive version of the latest iPad Air reaches $ 361. In the shop while it costs up $ 929.

However, the Cupertino giant as high margins can simply afford. According to a study by Forbes, Apple was in 2012, the strongest brand in the world, eclipsing Microsoft and Coca-Cola. As a result, Apple, like even mentioned Coca-Cola are not encouraged to buy a product. Utility company formations out in the campaigns by the wayside – iPad is not just a good tablet, is a lifestyle.

increasingly popular marketing philosophy lovemark. According to this idea, the brand inspires strong emotions of his audience and thus builds loyalty. As you can see, this strategy works well. Electronic giant raises millions of love and respect. Innovation, exclusivity, original approach to the client, the founder of a visionary – all cogs that drive sales and build awareness of the devotees who are unable to pay for a new tablet every six months.

fight with myself

Besides, many people appreciate devices with iOS, and only their provider is just Apple. So we have a monopoly on the market competing in its class properly only with each other. Although the market share of the tablet is equipped with iOS, according to data from August, only 32.5% compared to over 60% of competitive Android, but people accustomed to Apple’s solution very reluctant to transfer onto other equipment. Usually argue that the fact that the iOS as closed, is optimized only for a few devices. This allows a more stable work and just be more convenient to use.

What’s more, the iPad compared to full PlayStation is a product – buy it, you can through the lifetime use only free applications. No need to buy more accessories, most users are enough games and programs also placed in the AppStore for free.

Why both earn?

So far, neither Sony nor Apple have not traveled on their politics. And nothing indicates that that would be the case. After all, who does not like gadgets. Especially when you have to buy gifts for Christmas.

Read also: PlayStation 4 beats records, and Sony can not keep up with the production >>>

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