MDM iPad – nice, but why? – Business Pulse

Just click and before the eyes of my website able to complete charts, changing courses, briefings, but the recommendation system messages Issuer, the signal technical analysis, enriched with alerts price or “pushes” the latest, cenotwórczymi information – I thought, remembering assessment that Eugeniusz Curd staged application mBank in the same group.

The first impression really good – great looks, simple navigation, tab sensational “help”. Update listing up to date, dynamic charts – almost like the terminal Bloomberg.

The more you clicked and słajpowałem, that my disappointment was growing. mBank acted on the assumption that the investor only needs the application to place orders. The rest, or 99 percent. investment activity will be spent on the website and others (probably competing) applications. I realized later that policy, checking the broker side, in which transactional service sharply separated from the news service. But why?

We know, therefore, what the lack of application. What is?

• the “Best” – mode of placing orders with a limit, which at the time of placing the order is the best on the market. So something like HFT for the poor. Great idea, if one considers that the information is more valuable than the cost that we incur for piercing the best offer on the market. Unfortunately, the same transactional service – as we already know – that information does not have / send.

• system for placing orders” OneTouch “- ie the use of the possibilities offered by a tablet for intuitive data entry. Intuition fails, however, when the screen I see two ways of placing the order and I want to take advantage of both (because I do not know that they are not related to each other, because – as it turns out – they are not)

• wallet – is a separate tab. It’s good. But very poor (no such account history). I know, I know … transactional service. The only problem comes at a time of transition from the portfolio of orders. If you want to sell shares, and does not know how many of them in my wallet, I shoot giving a high number, and the system only displays the message to me that I have only X shares. Worse, the company with a portfolio does not automatically get to watch one of the baskets, which, to sell the shares must first be found in the list of all the companies (unless it is a shortcut, which I have not found)

• messages – virtually none (transactional service)

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In general, however, the application is in order. How to start with. broker would advise, however, to integrate it with the information service. Add “meat” that will take full advantage of the opportunities offered by applications – for example, pushes to resolve the problem of rapid and simultaneous access to nius by investors, sending alerts, technical analysis and alert, strong changes in exchange paper portfolio (it seemed to me before riding the mandatory application).

Make visually appealing iPad app was the easiest. I was probably the most necessary office customers (I heard it, that 30 per cent. Traffic on mobile internet broker generate just iPads) are waiting for the iPhone (I know you already working on it) and Android (work in second place). Unfortunately, I heard also that “the focus on transactional websites, news in the second set.”

ps. I went on a website broker and I know the more I understand why they started the transaction service