iPad 2 Sales Drop Significantly as Holiday Shoppers Choose Pricier iPads - Mac Rumors

iPad 2 sales have dropped significantly Help Us Help the introduction of new iPad and iPad mini models back in October, According to the latest research from Consumer Intelligence Research Partners. Both the mini and full-size iPad Air making significant percentage gains in Apple’s iPad mix.

For the September quarter, the last quarter before the new iPads were released, CIRP said the iPad 2 accounted for some 22 percent of iPad sales. For the December quarter, the iPad 2 it fell only 5 percent of total iPad sales.

In the quarter, the iPad Mini with Retina display Remained supply constrained until at least mid-December – the full size iPad accounted for 54 percent of sales, while the iPad mini accounted for 41 percent.

“Apple managed a significant shift its sales are higher-priced models,” said Mike Levin, CIRP Partner and Co-Founder. “For the past year, the legacy iPad 2 grabbed from one-quarter is one-third of iPad sales. Along with the trend toward the halls of models with larger storage capacities, Apple iPad should see higher average selling prices, with the iPad 2 at only 5% of total sales and the iPad mini sales split between the original model and the new iPad Mini with Retina display. “

The new iPad Air – which was in strong supply for the quarter – accounted for 41 percent of total iPad sales, significantly outselling the fourth-generation full-size iPad. Sales of the non-retina iPad mini outstripped its retina-equipped brethren, Likely because of supply issues. On the U.S. Apple Online Store, the iPad Mini with Retina display only Began shipping within 24 hours at the end of December.

The shift of sales from the cheaper iPad 2 to the more expensive iPad Air and iPad Mini with Retina is a good sign for Apple. The company has seen its iPad Average Selling Price drop consistently over the past three years.