iPad loses the advantage in the tablet market. A drop of 20% in a year! - Internet Zone

Ends

Apple’s dominance in the tablet market. The huge popularity of the iPad Mini model, and total sales growth of 65%, not enough to keep the giant from Cupertino beyond the reach of the competition. Over the past year iPad lost up 20% stake , the first falling below 40%! On the other side of the barricade, Samsung and Asus record the highest growth in history. Going to be a replay of the fight smartphones

iPad continues to grow, however, drastically losing market

As we know from recently published financial statements of Apple, over the first quarter of 2013, the family Tablet iPad were up 19.5 million customers , recording an increase of 58, 1% compared to last year. As is clear from the most recent IDC report, the result (which broke with the rest of the analysts’ estimates of 800,000 copies) just enough to keep 39.6% market . This drop by as much as 18.5% ! Interestingly, the situation could be even worse, but he saved the situation iPad Mini , which expressly raised bars for sale. It appears, therefore, that if not change the business strategy, Apple could lose even more market share to competitors.

Samsung and Asus on the rise

Interestingly, of all the companies producing tablets, Apple has managed to “earn” at least over the last year. This is the result of a relatively low offer, and above all, high prices. Tablets have already found their way to the masses, but the most common are the budget unit, the likes of Nexus 7 , which reflects the rest of the table above. The largest increases recorded the producers who offered equipment in the amount of $ 200.

Samsung sold 8.8 million tablets , with 17.9% of the market , setting an increase of 282.6%. The core of the sale was the Galaxy Tab 2 7.0, which is a clear advantage in the most popular Android tablet. The second place went to Asus , which sold 2.7 million units (of which the majority of the Nexus 7), reaching 5.5% and noting growth a staggering 350% ! The fourth place with 3.7% market share, or 1.8 million units sold came Amazon, which gained 157.1% increase.

Interestingly

fifth place, which is Microsoft’s own 900 thousand tablets Surface RT and Surface Pro . This number represents 1.8% of the market. The rest manufacturers sold 15.5 million tablets, gathering a total of 31.5% of the pie – an increase of 216.3%.

At the end of the total sale. During the first quarter, customers bought up 49.2 million tablets – an increase of 142.4% compared to the previous year. No wonder that sales of PCs falls on head and neck.