What’s This?
class=”author_name”> By Todd Wasserman
2013-06-14 6:11:41 p.m. UTC
For the first time in its 156-year history, The Atlantic is offering a weekly edition, an iPad-based iteration That will spotlight the best of its web-based content That week.
The Atlantic Weekly will be available in an iPad and iPhone app on Friday afternoon in iTunes. Single issues will go for $ 1.99 or you can get a monthly or annual subscription for $ 2.99 and $ 19.99, respectively. Stories from each issue will be cherry-picked for Their quality, rather than the amount of hits they get, says Geoff Gagnon, a senior editor at the title.
The premiere issue contains six stories culled from theatlantic.com, The Atlantic Wire and The Atlantic Cities plus a story from the archives from Henry David Thoreau, plus some pics from In Focus , a photography blog That lives on theatlantic.com. There will be no content from other blogs like Atlantic Media Quartz , National Journal and Longreads .
The goal of the weekly publication – in addition to making money – is to popup a “lean back” experience for readers with pieces that “have Stirred up a lot of conversation That week,” Gagnon says.
It’s unclear how large the demand is for such a product, Particularly One That relies on an editor’s judgment rather than the sort of automated aggregation of a user’s social media preferences Provides That Flipboard. However, the space has gotten a bit more competitive lately with the recent revamp of New York magazine’s iPad app, Which, like The Atlantic Weekly , was created by Mag +. Other Competitors on the weekly front include Esquire Time , Newsweek and Huffington an iPad-based offshoot of The Huffington Post That, unlike the others, is free. Other experiments in the medium include News Corp. ‘S The Daily , Which fizzled out last December after 18 months.
The Atlantic Weekly is The Atlantic’s latest stab at expanding its digital footprint. Since 2009, the company has aggressively sought a larger online readership, an effort That seems to have paid off. At present, the company claims 20 million unique monthly visitors and a staff of 80, Which is nearly double what it was in 2010.
Images courtesy of The Atlantic Monthly Group
Topics: Business, magazines, media and the atlantic
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