When in 2010, Steve Jobs introduced its first iPad, there were many skeptical voices. But today in countries such as Moldova, Russia, Slovenia and Ukraine iPads are even more popular than iPhones. Check out the latest analysis of Gemius on the popularity of mobile devices from Apple.
In April 2015 years Apple celebrates his 39th birthday. On this occasion, Gemius decided to see what interest mobile devices enjoy this brand in certain countries. Examines the share of page views made on the screens of smartphones or tablets Apple in March 2014 and March of 2015. Note – The data do not relate to the number of users, but the views made using mobile devices.
almost twofold increase in the number of views of iPhones
It turned out that in Poland, almost one-third (28 percent.) installment in the network comes from smartphones and tablets Apple (as of March 2015). That’s about one-fifth more than the previous year in the same period, when the network traffic from devices that producer accounted for over 23 per cent. all mobile views. You may also be noted that in our country from the iPhone mobile data traffic grew almost doubled year-on-year (from 9 percent. In March 2014, 17 per cent., In March 2015).
Products Apple a status
Krzysztof Majkowski, a business consultant in Gemius, believes that in some countries, which could include Russia and Moldova, Apple products appear is a status symbol, and thus can take their high share of mobile traffic (53 and 45 percent. hits mobile). – On the other hand, it may be the result of market realities and construction deals available in the market. In this respect, other brands may not be as cost-competitive, as is often the case in our market. For example, if we look at the price of the flagship models, we are talking about producer prices, even if Samsung does not depart significantly from the prices of Apple, and sometimes are even higher.
Case Russia is interesting that this is a potentially very large market, and at the same time quite quaint. It differs from European markets, if we look at the key players who take part in it, and – on a broader perspective – control over the Internet. It is interesting how in relation to the rate of the ruble and the current political situation and economic react rynek and whether Apple’s shares will continue to be so high. Looking at the historical data, we see a trend. Despite the still very high share of Apple’s mobile traffic in Russia, you will notice a decrease compared to March 2014 years – explains Majkowski.
Apple Watch bestseller Apple
According to the company’s business advisor Gemius after been recorded consecutive record sales in the first quarter of 2015 years Apple will continue to strengthen its position. – Today, perhaps the biggest question is, what will be the results of product sales of Apple Watch. For now, however, it appears that it will affect positively the position of Apple. According to the report Slice Intelligence in the first day of pre-Watcha Apple in the United States, customers have ordered nearly one million units of the watch. For comparison, in 2014, sold around 720,000 watches from Android Wear and nearly 4.6 million smart wearable devices – and adds comments Majkowski – In the context of the condition of the company, it seems that Apple is faced with good prospects, and even if Apple Watch will not be so successful, as expected, and the iPad will continue to lost its importance, Apple has a few tricks up his sleeve, time and resources to surprise us once again.
Why iPhones are selling better than the iPad?
Expert explains that iPhone sales models 6 and 6 Plus were the best in history and is still a key segment for the company. The financial result for the iPad looks worse than a year earlier, and its share in sales decrease. Why? – Firstly, the life cycle of the iPad is much longer. It is estimated that 48 percent of users have the iPad, which has at least two years. Secondly, these products are used differently than smartphones. To put it into perspective, remember that there is still the most popular mobile devices, which we take pictures, and this is one of the most popular features of mobile devices, are iPhone 5s, 5 and 6 as well as Samsung Galaxy S4 and S5. The third equally important reason is cannibalization from new major smartphones, such as the mentioned iPhone 6 and 6 plus. The question then arises whether the iPad in the near future will not share the fate of the iPod? Or maybe another smartfon Apple will not be any bigger and cannibalization aspect disappear? It should also be noted that, according to Tim Cook, Apple’s CEO, half iPads purchased in the US, UK and Japan goes to the people who purchase such a device for the first time – sums Majkowski.
About gemiusTraffic
The data come from a survey of traffic on the web (gemiusTraffic), which Gemius runs in more than 20 countries in Europe, the Middle East and North Africa (combined data for Bahrain, Egypt, Jordan, Lebanon, Oman, the United Arab Emirates, Saudi Arabia, Morocco, Algeria, Tunisia, Iraq, Kuwait, Qatar, Syria, Yemen, Libya and the Palestinian Authority). The data are collected by the tracking scripts embedded in the code pages in the study.
Source: Gemius
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